The Smarter Choice for Manufacturers
Manufacturers today have more than one way to showcase their products. A static catalog works for browsing, but what if your products could go further, directly into a project model, ready to specify with a click?
That’s the promise of project-ready digital assets: turning visibility into specification without the extra steps.
1. Why Digital Catalogs Must Be Project-Ready, Not Just Listed
Think of it this way:
- A basic listing = static information (PDF specs, images, dimensions).
- A project-ready asset = usable model (3D geometry, textures, metadata) that integrates seamlessly into an architect’s or engineer’s toolset.
The difference is night and day. With project-ready assets:
- You remove the friction of re-modeling.
- You shorten the path from discovery → specification → procurement.
- You give specifiers confidence by providing consistent, accurate, and verified data.
In short: the closer your digital catalog is to a “ready-to-use asset,” the faster you win specification.
2. Selecting Hero SKUs and Creating Clean Previews
Not every product in your line needs to go digital on Day One. Start smart by selecting hero SKUs, the models most likely to be specified across projects.
How to pick your hero SKUs:
- High-volume products: Bestsellers or frequently specified items (e.g., windows, doors, lighting fixtures).
- Flagship innovations: Products you want to push into the market.
- Category leaders: Products that showcase your quality and set you apart from competitors.
Once chosen, presentation matters. Clean previews, high-resolution renders, exploded views, and simple backgrounds, make your assets scroll-stopping and specifier-friendly.
Pro Tip: Don’t over complicate previews with flashy staging. Keep them neutral, accurate, and professional so designers can imagine them in any project.
3. Metadata and Categorization for Discovery
Even the best digital asset can be lost in a crowded marketplace without proper metadata.
On Yatzar Asset, metadata powers search and discovery. This means:
- Titles: Use functional, keyword-rich names (e.g., “Aluminum Sliding Window – Revit Family”).
- Tags: Include material, finish, dimensions, and categories.
- Descriptions: Be specific about compatibility, variations, and technical specs.
- Categorization: Place products under the right libraries (e.g., Doors, Furniture, Lighting).
Why this matters: Discovery isn’t just about being found. It’s about being found by the right specifier at the exact moment they need your asset.
4. Measuring Discovery and Specification Impact
Digital assets shouldn’t just be uploaded and forgotten. Like any business investment, you should track performance.
Key metrics to watch on Yatzar Asset:
- Search Impressions: How often your product shows up in search results.
- Click-throughs: How often specifiers open your asset page.
- Downloads: The clearest indicator of intent to specify.
- Project Mentions (downstream): Over time, measure how often your SKUs appear in RFIs, drawings, or project submissions.
Pro Tip: Compare these insights against traditional catalog engagement (PDF downloads, website hits). You’ll quickly see how project-ready assets accelerate the path to real specification.
5. Pilot Plan: Timeline, Assets, and Co-Promotions
Rolling out a Digital Asset Library doesn’t have to be overwhelming. Start with a Pilot plan to prove value before scaling.
Suggested pilot roadmap:
- Select 5–10 Hero SKUs → High-impact, High-visibility products.
- Package Assets → Create Revit families, 3D models, and Clean documentation.
- Upload to Yatzar Asset → Ensure correct Metadata and Categorization.
- Promote → Announce your pilot collection via LinkedIn, Email campaigns, and Trade associations.
- Measure Results → Track impressions, Downloads, and Specifier engagement in the first 90 days.
Once results are in, scale by expanding to your broader product lines, with co-promotions inside the AECO community to Maximize visibility.
From Listing to Specification, Faster
Manufacturers who embrace Project-ready Assets don’t just showcase products, they embed themselves directly into the workflows of Architects, Engineers, and Designers.
If you want to move beyond “Just another Catalog” and become the go-to brand that gets specified first, now is the time to act.
Start your Digital Asset journey with Yatzar Asset Today.
Explore yatzarasset.com Now!
One Platform. Endless Opportunities
Turn your Catalog into Project-ready Assets and watch your Products move seamlessly from Discovery to Specification.
